This Time, Hillary Might Have It
This time, Hillary might have it. Her first video makes it clear.
Circumstances that forced her to withdraw in 2008 simply have evaporated. The Great Recession has now become a memory. Hillary, therefore, appears recovered, just like many struggling middle class families, minorities and immigrants, and above all, like the U.S. economy. The Iraq war had stopped, though the U.S. involvement continues. Most importantly, Republican party has yet to offered a candidate apparently more electable and mainstream than Hillary.
Her image of a patient, upbeat and hopeful pragmatic is fitting to her station in life. This time, she only shows up at the end of the video. This strategic move gives an impressions of a patient and hard-working candidate willing to put her constituents wishes before her. She has gone further than that– she explicitly states that she is ready to earn votes. According to the New York Times analysis, this is a very effective method of communication. After all, Hillary has been politically active for too long. She needs subtler hints, such as showing up last in her first official video, to completely convince her supporters.
Her attitude on homosexual marriage is clear. She is likely to publicly endorse homosexual marriage sometime, corresponding to her gesture of showing two male homosexuals taking about upcoming marriage in the video.
The immigration issue also occupies a significant segment in Hillary’s video. The Hispanic brothers talked about they are ready to run a better business. Hillary obviously supported President Obama’s executive actions, thus, the interesting timing of immigrants’ message. Though very short in length, the placement of two hopeful Hispanic brothers is subtle. These immigrant entrepreneurs appear right before the viewers expect to see the critical message on display. Such a message is comprised of three stories– a mother getting back into workforce, an African American couple getting ready for their baby boy, and an Asian American college student trying to get a part-time job.
Hillary’s selection and placement of these stories show a deep understanding of what mainstream Americans want. After years of painful transitions, Americans want a strong, equitable economy focusing on the middle class. The message behind the three stories is an assertive concern for middle class America, organized through strong families. Particularly, Hillary makes clear that the image of middle class America must also include hard-working minorities. This time, African Americans, Hispanics and Asians must also be included.
Hillary clearly projects herself as the President for middle class America. This time, she might really win.